Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

The highly anticipated iPhone 16 series has officially hit the shelves, sparking excitement across India as massive crowds gather at Apple Stores in western India’s Maharashtra. Fans eager to be among the first to own the latest iPhone arrived in the early hours,

Apple's iPhone 16 series launches in India today, featuring four models. Buyers can enjoy bank offers and a Trade-In program for discounts.

How to pre-order Apple iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max in India iPhone 16 pre-order details: Pricing, colour choices, how to pre-book and more The unboxing experience is a bit different this year.

Apple fans have gathered in large numbers at the Apple BKC and Apple Saket stores to purchase the latest iPhone 16 models. Check out the visuals here.

This is the first time the company is selling the iPhone Pro series at lower price than the previous version mainly on account of import duty cut in the recent budget.

The highly anticipated sale of Apple’s iPhone 16 series officially began today, September 20, with eager customers flocking to Apple Stores in Delhi and Mumbai.

Days after its highly viewed unveiling, the iPhone 16 series hit stores in India and other countries on September 20, with reports suggesting that customers are queuing up at Apple’s retail locations in Mumbai and Delhi to purchase the latest models of the tech giant’s flagship smartphone.

Apple is offering instant cashback of Rs 5,000 from select banks on purchases of the new iPhone 16 series. No-interest EMI plans for three and six months are also available: Technology news

Apple begins its iPhone 16 series sale in India; a large number of people throng the company's store in Mumbai's BKC.

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.