Contextual advertising is a really hot topic in TV advertising right now,' declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV ...
One of the arguments in favor of contextual advertising is that it makes it easier to match the tone and sentiment of the content it accompanies instead of thoughtlessly throwing an ad for a dating ...
Bitmovin, a leading provider of video streaming solutions, today announced that TISA, a leading provider of digital solutions for sports organizations, has deployed Bitmovin's Live Encoder to power su ...
In a recent interview with Streaming Media's Jan Ozer, Cinelytic CEO Tobias Queisser discussed how the company's namesake platform offers media professionals a streamlined mechanism to assess a film's ...
Churn has long been a challenge in media and entertainment, but recent research highlights its growing impact. Forbes found that 46% of US households canceled a streaming subscription within the last ...
The UK's premier event for the media and entertainment industry marks the beginning of a new era with fresh branding and an exciting expansion to the gallery level of Olympia's Grand Hall ...
Streaming organizations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that ...
The agenda features engaging 25 minute long presentations across a range of topics showcasing the most relevant innovations, technologies, case studies, and trends within the ever-evolving streaming ...
Generative AI may prove even more divisive to society than the Industrial Revolution. There are many questions well worth examining regarding gen AI's impact on the streaming industry, the media ...
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