"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, like, the third level that you cut before you launched.

"I want it to have a unique point of view. I don't want it to be, like, the third level that you cut before you launched."

Things are changing fast at Xbox as it continues its march toward becoming what is essentially a third party publisher…that also makes hardware.