The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.

With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for minority-owned media.

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...

During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety ...

The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both ...

Contextual ad platform GumGum wants to help political ad buyers figure out which issues their campaigns should focus on.

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences with data ...

Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market ...

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that ...