As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2. The report was based on data from a survey of 305 marketers (43% ...

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to ...

Picture this: A football team is about to play its first game of the season. The players are excited. The coach gives his motivational speech, encouraging each player to play his best game. On the ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

Learn how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks.

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...