Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the Philippines.

Understanding and proving how your marketing has an impact on purchase behavior is key to the success of any campaign. You need actionable intelligence to draw the connection between advertising and ...

Consumers are more informed, more advertising-savvy and more in control than ever. They make decisions with facts and emotions, increasingly seeking brands that share their values. In the end it’s not ...