One of the arguments in favor of contextual advertising is that it makes it easier to match the tone and sentiment of the content it accompanies instead of thoughtlessly throwing an ad for a dating ...

Contextual advertising is a really hot topic in TV advertising right now,' declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV ...

Bitmovin, a leading provider of video streaming solutions, today announced that TISA, a leading provider of digital solutions for sports organizations, has deployed Bitmovin's Live Encoder to power su ...

In a recent interview with Streaming Media's Jan Ozer, Cinelytic CEO Tobias Queisser discussed how the company's namesake platform offers media professionals a streamlined mechanism to assess a film's ...

The UK's premier event for the media and entertainment industry marks the beginning of a new era with fresh branding and an exciting expansion to the gallery level of Olympia's Grand Hall ...

Churn has long been a challenge in media and entertainment, but recent research highlights its growing impact. Forbes found that 46% of US households canceled a streaming subscription within the last ...

Streaming organizations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that ...

Generative AI may prove even more divisive to society than the Indus­trial Revolution. There are many questions well worth examining re­garding gen AI’s impact on the streaming in­dustry, the media ...

Northern Waves TV, the Largest Streaming TV conference in the Nordics has revealed its agenda featuring a fantastic lineup of speakers representing broadcasters and streaming TV Service Providers.

Preventing subscriber churn is the oldest problem in the streaming subscription business, and bundling is hardly a new solution, as analyst Paul Erickson points out in this clip from Streaming Media ...