A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.

Tiger Woods' new golf apparel brand, Sun Day Red, is embroiled in a dispute over the alleged similarity of its trademark to an existing brand. Tigeraire, which produces a range of cooling products for athletics and industry,

In the 24-page brief, Sun Day Red lawyers allege that Tigeraire has challenged the trademark in hopes of extracting “an unwarranted financial windfall from a larger and more successful brand based on threats of legal action and demands for exorbitant sums.”

When you buy through links on our articles, Future and its syndication partners may earn a commission.

Tigeraire, a company that makes cooling products for athletes, said Sun Day Red and Tiger Woods have "unlawfully hijacked" Tigeraire's design.

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes. The filing was registered with the U.S. Patent and Trademark Office on Wednesday Sept. 25.

Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.

Tiger Woods' Sun Day Red brand is off to a rough start after legal action was taken over an alleged 'hijacking.'

Tiger Woods' brand logo 'Sun Day Red' is at the heart of a trademark battle, after Tigeraire (a company that manufactures cooling products) said Woods and Sun Day Red (SDR) has "unlawfully hijacked" its own logo.