In examining the 2024 Christmas adverts across major retailers, it’s clear that creativity and emotion remain central to ...

Inspired by Roald Dahl’s timeless and cherished story, the new Christmas advert features the beloved BFG alongside Sainsbury’s colleagues as they take viewers on a whimsical culinary adventure. The ad ...

With celeb guests ranging from Dawn French and Nigella Lawson to beloved Roald Dahl character the BFG, there’s truly ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Halloween decorations come down and suddenly, it’s as if Christmas has arrived overnight. Christmas 'creep' sees more ...

Christmas has come early for Sainsbury’s, as it’s just been named the best supermarket for Christmas shopping in 2024. Just ...

This year’s truck tour is set to be the biggest and best one so far, and will be held in support of FareShare, the biggest ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

SIR David Jason is a national treasure – although some of his past roles have received less attention than others. Viewers ...

The fried chicken brand has announced six new items to combine the 'flavours of New Orleans' with 'British festive classics', ...

A cosy dose of the feels with the Big Friendly Giant - 4/5 Precision levels of nostalgia let this genuinely heartwarming tale ...

The BFG, the 24-foot-tall friendly giant known for being part of Dahl’s mystical world of children’s books since 1982, ...