Unilever has split its global media business across the six major holding groups in different markets globally.

As the mobile app industry evolves, marketers are moving away from traditional Cost-Per-Install (CPI) models and embracing ...

Senior Art Director Benjamin Thomas explains why AI is not easy to master, why it is a great tool, and why clients still need ...

Created by Outreach, the 448 sqm display on the Corniche aims to set a new benchmark for luxury advertising in the emirate.

Aramex’s Shahir Sirry writes on how human creativity is still the ultimate driving force to craft powerful stories in ...

PRHub's Daniil Dymshits shares hands-on advice, cultural and economic insights, and practical tips to enhance PR efforts.

The attention measurement product uses advanced machine learning technology, data and signals and weighs them into a single ...

Campaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the ...

TikTok influencer Eleen Suliman, Saudi footballers Zara Al-Saif & Mariam Benkirane, and tennis star Yara Alhogbani.

Al Masaood’s Marwa Kaabour emphasises the importance of transparency, feedback and face-to-face communication for successful transformation.

Sputnik Floyd CEO Patrick Honein shares details on AICO, a game-changing AI-generated image and video content service.

An in-depth wrap-up of roundtable discussion with CMOs sharing what keeps them up at night, current market challenges & ...