The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both ...
Contextual ad platform GumGum wants to help political ad buyers figure out which issues their campaigns should focus on.