Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds ...

Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top ...

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, ...

Campaign Asia-Pacific is excited to announce that entries are now open for the Event Marketing Awards 2025, celebrating the top event and marketing professionals who have driven the industry forward ...

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s ...

The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing everything at the wall to see what sticks, says Éric Blais in his latest ...

While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.

Innovative brand collaborations can break through market clutter—but only when partners align on values, audience, and messaging. Missteps in these areas risk confusion and lasting reputational damage ...