Christian Aid has launched its Christmas appeal with a new single by Jords, a London rapper, and the help of agency, Impero.

When it comes to gender equality this International Men’s Day, we at WACL (Women in Advertising and Communications Leadership ...

Every year it’s the ad race to who wins Christmas. Brands warm our hearts with lovely storylines and tear-jerking music ...

From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic ...

Human rights organisation Amnesty International have partnered with agency Shape History to revive the ‘Write for Rights’ initiative. Amnesty is urging the public to ‘Press Send for Solidarity’, with ...

Perimenopause and menopause symptoms can last well over a decade and vary dramatically. Physicians in nearly all specialities ...

‘See the Possibility’ is the law firm’s first ever brand campaign. It is a question answered by law firm Weightmans in a ...

Simplicity is one of the most underutilised tools in creativity but one in full effect in McDonald’s unashamedly joyful ...

NHS England and M&C Saatchi’s new ‘Act F.A.S.T’ campaign aims to raise public awareness of the signs of a stroke. As part of ...

Previous Greenpeace campaign efforts were seen by some to be overzealous and off-putting. Harness and turn the cultural heft of Lego on itself to move from fostering outrage, to empathy and engage ...

With an ocean with British soil and the Syrian crisis, it could be easily ignored and difficult for the UK public to relate to. Use the popular and relevant second-a-day format to engage parents and ...

Educate the public about the global impact of tax avoidance. Companies dodge approximately £78bn in tax in poor countries annually. We collaborated with Oxfam to create 'The heist no one is talking ...