Why is this work relevant for Creative Strategy? International law requires a nation to have physical territory in order to exist. So, what happens when a country loses its land? Tuvalu, a low-lying ...

H&R Block hijacked TurboTax's campaign by telling humorous stories in a campaign film about the consequences of following its biggest competitor's advice to inspire millions to reclaim the tax filing ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

IKEA Family needed more members to swipe at the checkout: when shoppers scan their cards, the more value they get from membership perks, and the more they then go on to spend. The summer months are ...

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Ajinomoto, a leading Japanese frozen food brand, launched the "Frying Pan Challenge" to address a consumer complaint and boost its position in the competitive frozen gyoza market. The "Frying Pan ...

Ovarian cancer (hereinafter referred to as "OC") is one of the major diseases threatening women's health and lives. In China, ovarian cancer has the highest rate of recurrence and fatality among ...

Confectionery brand Cadbury used modern media to create a branded ritual of mass participation within the most competitive period of the year in the UK.

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Cadbury 5Star, the chocolate brand, championed the plight of singles on Valentine's Day to boost its sales in India. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it ...